The yarns and fabrics are all made from upcycled pre-consumer denim waste. This waste is ground back into fibre, spun into new yarns and woven or knitted into new sustainable and conscious-luxury fabrics. The manufacturing process is chemical-free, dye-free, and uses minimal water and energy. Saving up to 20,000 liters of water per kilogram of upcycled material. The technique reduces the consumption of new products, minimizes the waste of raw virgin material and re-uses discarded textiles and fibres to elongate their life span by creating ethically-made & premium-quality products. We later upcycle our own waste from production. The final cotton waste that cannot be spun anymore, is donated to farmers and coffee-growers to use as compost waste and serves as an organic fertilizer for their soil.